Evan Jones: Kickstarter lets Kangol fans get personal

One thing I’ve learned about marketing: Customers will remain loyal to your brand if they believe they have a personal stake in the product.
That’s something the Bollman Hat Co. has done in its move to onshore production of the Kangol 504 hat from China to its factory in Adamstown.
America’s oldest hatmaker, founded in 1868, Bollman needed funding to bring special machines, built in 1938, that weave the fabric for the 504, a beret-style cap favored by celebrities such as Samuel L. Jackson.

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