FOR IMMEDIATE RELEASE                                                                                    

November 22, 2021


Heather McNichollADAMSTOWN, P.A. – The Bollman Hat Company, America’s oldest hat maker, announced that Heather McNicholl has joined as its new Integrator. Ms. McNicholl will serve on Bollman’s leadership team and oversee the executives responsible for operations, finance, sales and marketing.

Ms. McNicholl brings over thirty years of career advancement in retailing, quality assurance, merchandising, sales and marketing.  She most recently served as General Manager of COCOOIL, an Australian luxury skincare brand.  Heather’s retail career has spanned specialty, media, eCommerce and start-ups.  She served on the leadership team at QVC in Sales, Marketing, & Operations and drove the reinvention of QVC from a single-channel TV shopping company into a leading multi-channel retailer offering an immersive shopping experience to an expanding customer base. Her passion is building high performing teams and reinventing businesses by developing and implementing marketing, people, technology, financial and operation strategies to drive revenue and profitability and deliver the optimum customer experience.

Heather noted, “I was drawn to Bollman Hat Company by the people who demonstrate their strong core value to “Act like Owners” as an employee-owned company with an incredible 153-year-old legacy.  The team still manufactures some hats in the US and has continually reinvented themselves to stay relevant in an ever-changing fashion industry.  It’s an exciting time to join the company as we experience strong 2021 results and look forward to evolving the business in 2022.”

Don Rongione, President & CEO, said “The future of our forever company is even more exciting with the addition of a leader of Heather’s caliber. We have survived our second pandemic and are positioned with the strongest collections of brands in our industry. Bollman has a global reach with a consumer loyalty that is unmatched in headwear as well as an eCommerce capability that is second to none in our industry. Heather brings an ability and experience which will allow us to execute aggressive plans to build more loyal consumers throughout the world”.

About Bollman Hat Company:

Founded in 1868, Bollman Hat Company is employee-owned and is America’s oldest hat maker. We are the world’s leading designer, manufacturer, marketer, and distributor of men’s and women’s fashion headwear. Today, Bollman has 240 employees located on four continents and distributes products in over seventy countries. The Bollman Group provides the world with the headwear industry’s top brands that include Bailey®, Betmar®, Country Gentleman®, Helen Kaminski®, and KANGOL®. Bollman owns and serves consumers online through,, and  We also provide private label products to leading retailers and apparel brands globally.  Our employee-owners manufacture wool felt, fur felt, straw hats, and knit caps in our factory located in Adamstown, Pennsylvania, USA, which is America’s oldest hat factory. To learn more, visit


Media Contact:

Ryann McDevitt – Executive Assistant to President & CEO – Tel: (717) 484-6249 –